> Don’t look for a section on permissions or consent in that document, by the way. There isn’t one. And nothing about nerd lawyer stuff like “opt out of sale” or “objections to processing” in there, either. The Big Tech companies want a two-track system, where other companies’ ad features are required to do all the privacy regulation hassles, but the browser’s own built-in tracking feature is something that people have to find the right setting for and turn off.
This language to make consent popups sound good is suspicious. Not being interrupted while you're browsing is good. A browser setting that people can turn off once, for all participating websites, is good.
This seems like this is written by an advertiser who wants their profits, but pretending to care about privacy so they get users' support.
Here is a more honest summary:
"This proposal hurts us, small advertisement networks and professional marketers. Reject it, or we will ramp up the tracking to compensate for the lost opportunities!"
>Problem one: Over-rating search, social, and app store ads
Isn't this a problem with today's ad attribution system? The author doesn't try to argue how the new system makes it worse.
>Problem two: Incentives for extra tracking
Same as above. It sounds like he's against attribution in general, which is an okay position to have, but I'd rather he say this upfront and more directly rather than spending 1k+ words on what essentially can be boiled down to "I hate Attribution Level 1 because it's attribution, and attribution is bad in general", and implying the issues he has are issues with Attribution Level 1 specifically.
The issue is that problem one is real, but not in a way that's beneficial to other advertising products.
Search, social and app store ads are over rated in that a lot of brands should probably decrease their investment, but things like programmatic display ads are absolutely not under rated. The correct number of dollars that should be spent on those placements is close to zero.
Agreed, this can't be worse than what it's replacing. Still, the author has some interesting points I hadn't considered before.
I guess from the advertiser's perspective this standard could be a concern, because the loss of cookie-based tracking might make it harder for them to develop alternative attribution tracking methods that don't have the same data quality problems.
> Agreed, this can't be worse than what it's replacing.
The mistake is assuming this replaces anything instead of becoming just one more piece of the tracking puzzle.
Even if it did "replace" cookies or whatever, it's strictly worse than "before" because it's giving advertising a front seat in the browser. My browser should be doing precisely nothing to help you attribute your ad impressions or whatever. But now Mozilla et al have to waste their time maintaining and augmenting this opaque piece of mathematical faff.
This is a debate I've seen many times now on HN. I sympathize with what you're saying, but the flip side is that many users seem to prefer a free ad-supported funding model over a paid, ad-free model. If a site is going to be serving me ads anyway, then all else being equal I'd rather them make as much money off each impression as possible to incentivize them to keep providing me with free services. The privacy and resource cost of a user's browser sending anonymized attribution statistics is very minimal.
Maybe? Depends on what the ads are for. Obviously I'm not going to buy something I don't actually want just to support the site I'm on, but I have no particular objection to buying something I discovered through an ad if it's something I would buy anyway if I discovered it organically.
Meta and Google are entirely advertising-focused companies, with their main revenue coming from being able to put together accurate profiles of people to spam them with campaigning attempts to get them to buy things.
"The average person in the USA has about $1200/year spent on advertising intended to reach them. Where do you want “your” $1200 spent?"
Interestingly $1,200 is roughly 3.5% of what the average American spends per year (roughly $78k), and $1200 is roughly 15% of the average American's discretionary spending. That doesn't seem too crazy to me as a cost for the main driver of the matching and branding system of the capitalist economy of the United States.
The cost is your attention, your mental health, as well as buying things you didn’t know you needed or didn’t know you didn’t need. It’s not a level playing field.
The next time anyone on HN says "GDPR should've been a setting in the browser", I'll just point them to this. This is what browser vendors are making as a default setting.
So they “reinvented” HTTP cookies but with only advertisers?
> Technically, the way it works is that a script running on a site with ads asks the browser to record an ad impression. Then the browser keeps a record of ads seen from all the sites you visit. Later, when you buy something, the retail site can ask the browser to generate a “conversion report” that can be passed to a centralized aggregation service.
Sort of. Cookies track you as an individual with a unique identifier. The conversion report only tracks anonymized aggregate statistics that can't be used to identify you as an individual.
This sounds a lot like “you’re getting analyzed by AI/ML, tied to a specific bucket of similar users, then your continued data expands the bucket, splitting off into different adhoc buckets of similar users”
If so, you can’t be tied to a specific purchase but you can be so tightly grouped it’s basically the same.
This language to make consent popups sound good is suspicious. Not being interrupted while you're browsing is good. A browser setting that people can turn off once, for all participating websites, is good.
Here is a more honest summary:
"This proposal hurts us, small advertisement networks and professional marketers. Reject it, or we will ramp up the tracking to compensate for the lost opportunities!"
>Problem one: Over-rating search, social, and app store ads
Isn't this a problem with today's ad attribution system? The author doesn't try to argue how the new system makes it worse.
>Problem two: Incentives for extra tracking
Same as above. It sounds like he's against attribution in general, which is an okay position to have, but I'd rather he say this upfront and more directly rather than spending 1k+ words on what essentially can be boiled down to "I hate Attribution Level 1 because it's attribution, and attribution is bad in general", and implying the issues he has are issues with Attribution Level 1 specifically.
Search, social and app store ads are over rated in that a lot of brands should probably decrease their investment, but things like programmatic display ads are absolutely not under rated. The correct number of dollars that should be spent on those placements is close to zero.
I guess from the advertiser's perspective this standard could be a concern, because the loss of cookie-based tracking might make it harder for them to develop alternative attribution tracking methods that don't have the same data quality problems.
The mistake is assuming this replaces anything instead of becoming just one more piece of the tracking puzzle.
Even if it did "replace" cookies or whatever, it's strictly worse than "before" because it's giving advertising a front seat in the browser. My browser should be doing precisely nothing to help you attribute your ad impressions or whatever. But now Mozilla et al have to waste their time maintaining and augmenting this opaque piece of mathematical faff.
If not you aren't really working towards them paying a lot for ads, right?
Nobody "wants" ads, but they do want the free content they get today, which are funded by ads.
You don't need pervasive and invasive tracking and wholesale trading of your data to display advertising.
Why can't it?
No idea what it's replacing. Cookies is a red herring. Tracking involves more than just cookies.
?
This feels like a good sign, to me. I get far more worried when I see the likes of Meta, Google, Spotify, Epic etc team up.
- Mozilla, Meta, Google, Facebook
- VP of "monetization technology" company, "Marketing data expert"
Interestingly $1,200 is roughly 3.5% of what the average American spends per year (roughly $78k), and $1200 is roughly 15% of the average American's discretionary spending. That doesn't seem too crazy to me as a cost for the main driver of the matching and branding system of the capitalist economy of the United States.
We need to eliminate private companies from our browsers in general. Many years ago they called it "acceptable ads".
> Technically, the way it works is that a script running on a site with ads asks the browser to record an ad impression. Then the browser keeps a record of ads seen from all the sites you visit. Later, when you buy something, the retail site can ask the browser to generate a “conversion report” that can be passed to a centralized aggregation service.
If so, you can’t be tied to a specific purchase but you can be so tightly grouped it’s basically the same.
Combined with the other 200+ tracking points from your machine... Yes, yes you can be identified.