I watched a bit of someone's play through and was impressed by how much content there actually was for a one-off bit like this. I would have assumed they would have just made enough content to make for a funny ad but there's quite a lot of scripted storyline and voice acting.
I was wondering what compelled Bethesda to update the game a few weeks ago, the first time in two years. On PC, any update to the game breaks mods that rely on DLL modification, so you'd expect them to be wary of doing it for no reason. Maybe improving support for this was the impetus.
Do you think someone at IKEA had the idea and they hired someone to do it, or did someone have the idea and made it, and then talked IKEA into making it official?
The idea has been conceived and executed by creative agency Mother, in partnership with Kinggath Creations - a team of creatives, fans and mod developers who make fun and original content that blends seamlessly into the game world.
It is likely they had the idea they (the people that actually made the mod) could talk a brand into this and IKEA was one of the many brands pitched. But someone at IKEA has to have seen this and say okay this makes sense for it work obviously. Eitherway i would say it doesn't really matter as long as they do fun stuff like this
From the FAQ:
Is this real? Yes.
https://creative.salon/articles/work/ikea-mother-kallax-stor...