Price controls are always and everywhere a net welfare negative because they interfere with the ability of the market to route resources to their best use.
So will this impact Uber that does some extremely shady stuff around your profile / phone type / battery life / account history / micro location / etc to tease out level of desperation & price elasticity.
Dynamic pricing seems to be a personalized form of price gouging. It's encouraging to see regulators jump on this quickly and try to nip it in the bud. I can't imagine working on a team that helps enable individual price gouging at a company.
The part of the headline you dropped (that relies on personal data) is the new part
lol - amazing how often highly technical people will believe urban legends when they fit their priors.
That one in particular has not only been denied, but disproven.
[0] https://www.vice.com/en/article/uber-surge-pricing-phone-bat...
[1] https://www.wkyc.com/article/news/verify/verify-does-uber-ch...
Uber is known to intentionally offering different experience for different users at different times.
Ban facial recognition by the government on civilians and ban Flock and similar. But they aren't interested in limiting their own power.